Meta, the company formerly known as
Facebook, has recently launched a new subscription plan for social media users
in Australia and New Zealand. The plan, called Meta Verified, offers a variety
of benefits for users, including improved reach, better phishing protection,
access to customer service, exclusive access to stickers on Facebook and
Instagram, and a verified tag. In this article, we will explore the features
and drawbacks of Meta Verified, and whether it is worth the cost for users.
What is Meta Verified?
Meta Verified is a paid subscription plan
that is available for both individual and professional accounts on Facebook and
Instagram. The plan costs $11.99 per month if purchased on the web, and $14.99
per month if purchased on iOS or Android. The subscription offers a verified
tag, which can help users establish their credibility on the platform, as well
as improved reach, which could be especially useful for users looking to grow
their audience.
However, one disadvantage of Meta Verified
is that users must purchase separate plans for Instagram and Facebook.
Additionally, users can currently only purchase the web plan for Facebook,
meaning that if they want to buy Meta Verified for both platforms, they will
need to spend $27 per month. This is more expensive than other subscription
services like Netflix and Spotify.
How to Purchase a Meta-Verified Plan
To purchase a Meta Verified plan, users
must be over 18 and have a history of recent activity, such as posts. They must
also have a profile photo that matches the government ID they provide as proof.
It is important to note that Meta will not allow subscribers to change their
profile name, username, date of birth, or profile picture without unsubscribing
and re-applying.
Benefits of Meta Verified
One of the benefits of Meta Verified is
that it offers better protection against spoofing, which is a common problem on
social media platforms. Spoofing is when a user pretends to be someone else,
often to scam or deceive others. The verified tag can help users establish
their authenticity and protect them from spoofing.
Another benefit of Meta Verified is exclusive access to stickers on Facebook and Instagram. These stickers can help
users make their posts more engaging and interesting, and they are only
available to subscribers of the Meta Verified plan.
The Changing Meaning of the Blue Checkmark
It is worth noting that Meta is changing
the meaning of the blue checkmark on the platform. While it will still be used
for important profiles like Twitter, it will also be used for Meta Verified
subscribers. This means that the blue badge will no longer be only for public
figures and brands, but for anyone who subscribes to the Meta Verified plan.
Is Meta Verified Worth the Cost?
Overall, Meta Verified might be a
worthwhile subscription for users looking to improve their social media
presence. The verified tag and improved reach can help users establish their
credibility and grow their audience. However, the cost might be prohibitive for
some users, especially those who use both Instagram and Facebook. It is also
important to note that the subscription is still in its early stages, and there
may be changes and improvements in the future.
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